Iga Świątek
- SPORT: TENNIS
- NATIONALITY: POLAND
- AGE: 22
- ON-FIELD: $9.9MILLION
- OFF-FIELD: $14 MILLION
Świątek capped her big 2023 with a title at the WTA Finals and the year-end No. 1 singles ranking, earning a second straight WTA Player of the Year Award. At just 22, she has now spent 82 weeks at No. 1, the 10th-most in WTA history, and is 14th on the tour’s career prize money list with nearly $25 million. Off the court,
Świątek bolstered her endorsement portfolio this year with Visa, On shoes and apparel, Oshee sports drinks, and information technology company Infosys, on top of four existing partnerships.
Eileen Gu
- SPORT: FREESTYLE SKIING
- NATIONALITY: CHINA
- AGE: 20
- ON-FIELD:$0.1 MILLION
- OFF-FIELD: $22 MILLION
Gu, who was born in San Francisco but represents China in competition, is the rare Olympic athlete whose business doesn’t plummet between Games.
The freestyle skier and model has long-term sponsorships all over the globe, with brands including Mengniu Dairy and sportswear maker Anta in China and Louis Vuitton and Victoria’s Secret in the West. Gu, coming off a knee injury, returned to the slopes this December, winning halfpipe events in China and Colorado in her first World Cup action in 11 months.
Coco Gauff
- Coco Gauff
- SPORT: TENNIS
- NATIONALITY: U.S.
- AGE: 19
- ON-FIELD: $6.7 MILLION
- OFF-FIELD: $21.7 million
Grand Slam breakthrough at the U.S. Open in September could push Gauff to a new level as a pitchwoman, but she was already doing just fine on the marketing side, signing this year with Baker Tilly, Bose, and UPS.
Widely known as a Marvel superhero fan, the 19-year-old Gauff appeared in an ad for the 2023 film The Marvels and graced a limited-edition cover of an Invincible Iron Man comic book. On the court, Gauff is ranked a career-high No. 3 in singles after winning four WTA tournaments this year.
Emma Raducanu
- SPORT: TENNIS
- NATIONALITY: UNITED KINGDOM
- AGE: 21
- ON-FIELD:$0.2 MILLION
- OFF-FIELD: $15 MILLION
Raducanu built one of the most valuable endorsement portfolios in tennis after she won the 2021 U.S. Open at 18, with brands flocking to a player they thought could be a star for years to come. Since then, however, she has dealt with a series of injuries and illnesses, seeing her world ranking fall to No. 299, from a high of No. 10 in 2022.
Raducanu has also raised eyebrows by parting ways with five coaches in roughly two years, but she pushed back against the criticism in a recent interview, telling the BBC, “On certain occasions they haven’t been able to keep up with the questions I’ve asked, and maybe that’s why it ended.”
Naomi Osaka
- SPORT: TENNIS
- NATIONALITY: JAPAN
- AGE: 26
- ON-FIELD: $0
- OFFFIELD: $15 MILLION
Osaka, who gave birth to a daughter in July, hasn’t played competitive tennis since September 2022 but is gearing up for a comeback in Brisbane as a tune-up for the Australian Open next month.
In the meantime, she has expanded into new marketing categories by signing sponsor deals with Bobbie baby formula and Crate & Kids, and her media company, Hana Kuma, raised $5 million in April as it spun off from the SpringHill Co.
Aryna Sabalenka
- SPORT: TENNIS
- NATIONALITY: BELARUS
- AGE: 25
- ON-FIELD: $8.2 MILLION
- OFF-FIELD: $6.5 MILLION
Sabalenka had a career year, winning the Australian Open, spending two months at No. 1 in women’s singles, and capturing the International Tennis Federation’s World Champion Award.
While players from Russia and Belarus have struggled to gain traction with sponsors amid the war in Ukraine, Sabalenka recently partnered with Maestro Dobel Tequila and Leaf Trading Cards. She is also an investor in wellness brand Beekeeper’s Naturals and Olipop soda and was featured in Netflix’s tennis docuseries Break Point.