Top 10 Curvy Models in 2025: Names You Need to Know

The top 10 curvy models in 2025 are not waiting for fashion to catch up with them. They are the ones setting the pace, signing the biggest contracts, and appearing on covers that used to feature only one body type for decades.

This list covers the names dominating runways, campaigns, and social media right now. Each one has earned her spot through real work, real influence, and a presence the industry cannot ignore. Here is exactly who they are and why they matter in 2025.

Why Curvy Models Are Leading Fashion in 2025

The fashion industry spent most of its history telling women what size they needed to be to belong in it. That dynamic has been shifting for years, and in 2025 it has shifted further than ever before.

Major luxury brands, sports campaigns, lingerie labels, and beauty houses are actively seeking plus size and curve models because their audience demands representation. The commercial logic now aligns with the cultural shift. Curvy models book jobs not despite their size but because of the audience they connect with.

• Sports Illustrated Swimsuit has featured curve models on its cover since 2016
• Vogue, Harper’s Bazaar, and Elle regularly feature plus size models in full editorial spreads
• Victoria’s Secret relaunched its brand around body diversity after years of declining sales
• Curve modelling agencies have grown significantly in major fashion markets since 2020

Top 10 Curvy Models in 2025

1. Ashley Graham — The Blueprint for Curvy Modelling

Ashley Graham is the most commercially successful curvy model in history. She was the first plus size model to appear on the cover of Sports Illustrated Swimsuit in 2016. She has since appeared on the covers of Vogue, Glamour, Harper’s Bazaar, and Elle across multiple countries.

In 2025 she continues to book major campaigns and has expanded into television hosting and entrepreneurship. She launched her own swimwear line and lingerie collaborations that consistently sell out. No conversation about curvy models in fashion is complete without her name at the top.

2. Paloma Elsesser — The Critical Darling of High Fashion

Paloma Elsesser has done something that takes most models years to achieve. She positioned herself at the intersection of high fashion credibility and body diversity advocacy in a very short time. She has walked for Fendi, Valentino, and Versace and appeared on the cover of British Vogue.

In 2025 she remains one of the most booked curve models at luxury fashion weeks. Designers who previously cast only sample-size models now reach out to her specifically. Her editorial work is consistently among the most striking imagery in women’s fashion.

3. Precious Lee — First Black Plus Size Model at Major Runways

Precious Lee made history when she became the first Black plus size model to walk for Versace and Valentino. She has appeared in campaigns for Tom Ford, Fenty Beauty, and Lane Bryant. Her presence on the runway changed what many fashion insiders thought was possible at that level.

In 2025 she continues to book prestigious runway work and editorial campaigns. She uses her platform to speak about the intersection of race and body size in fashion, a conversation the industry still needs to have more honestly.

4. Tara Lynn — The Model Who Brought Curve Modelling to European Luxury

Tara Lynn is one of the most recognized curve models in European fashion. She appeared in French Elle in a landmark editorial that became one of the most talked-about fashion shoots in the magazine’s history. She has worked with H and M, Nordstrom, and multiple European luxury brands.

Her work demonstrated that European fashion houses, historically among the most resistant to body diversity, could produce commercially successful and critically praised content with curve models at the centre.

5. Candice Huffine — Athlete, Model, and Trailblazer

Candice Huffine was one of the first curve models to compete in major distance running events while maintaining a full modelling career. She ran the New York City Marathon and used that achievement to reframe the conversation about what curvy women’s bodies can do physically.

She has appeared in campaigns for Glamour, Women’s Running, and multiple fashion brands. In 2025 she continues to work as a model and advocate for fitness inclusivity, making her one of the few people who genuinely bridges the fashion and athletic worlds at a curvy size.

6. Iskra Lawrence — Body Positivity With Commercial Reach

Iskra Lawrence built one of the most followed body positivity platforms in the world before most brands understood what that audience was worth. She worked as Aerie’s ambassador for years and helped the brand achieve double-digit sales growth during a period when competitors were declining.

In 2025 she remains highly active as a model and content creator. Her social media reach gives her commercial leverage that goes beyond traditional modelling bookings. Brands work with her because she delivers measurable results with a highly engaged audience.

7. Hunter McGrady — From Sports Illustrated to QVC

Hunter McGrady has appeared in Sports Illustrated Swimsuit multiple times and built a fashion brand that sells through QVC. She is one of very few models who successfully transitioned from editorial and campaign work into product development at a significant commercial scale.

In 2025 her modelling career continues alongside her brand work. She is also outspoken about the lack of size inclusive options in maternity and postpartum clothing, and her advocacy in that space has influenced how some brands approach those categories.

8. Georgia Pratt — The Rising Name in International Curve Modelling

Georgia Pratt has built a strong international presence across Australian and American fashion markets. She has worked with major brands including Myer, Bonds, and various international lingerie and swimwear labels. Her look and her professionalism have made her one of the most booked curve models in her region.

In 2025 she represents the next generation of curve models who treat their career with the same commercial seriousness as any straight-size model, focusing on consistent bookings, brand alignment, and long-term career building rather than viral moments alone.

9. Tabria Majors — Sports Illustrated Swimsuit and Victoria’s Secret

Tabria Majors made a significant impact when she recreated a Victoria’s Secret catalogue entirely with plus size models, producing images that went viral and attracted widespread media coverage. She later appeared in Sports Illustrated Swimsuit, completing a journey from viral content creator to legitimately booked editorial model.

In 2025 she continues to model and create content. She represents the social media generation of curve models who built their own leverage before the industry offered it to them.

10. Jill Kortleve — Chanel, Versace, and the High Fashion Curve

Jill Kortleve is a Dutch model who has walked for Chanel and Versace and appeared in campaigns for some of the most prestigious names in global fashion. She is one of the very few curve models to be booked repeatedly at that level of the industry.

In 2025 she continues to represent the idea that high fashion and body diversity are not opposing forces. Her presence on those runways and in those campaigns sends a signal to the rest of the industry about what is commercially and creatively possible.

What Has Changed for Curvy Models in 2025

The shift is real but it is not complete. Curvy models in 2025 book more work than at any point in the history of the fashion industry. Runway representation has increased. Magazine covers include more diverse body types than they did five years ago.

At the same time, the majority of samples in fashion are still produced in a single size. Many brands that claim to support body diversity do not extend their size ranges beyond a token addition. The models on this list operate in a market that is genuinely improving but still has significant distance to travel.

• More luxury brands now cast curve models for runway than at any previous point
• Size inclusive campaigns consistently outperform same-size campaigns in engagement metrics
• Curve modelling agencies report increased demand from clients who previously never enquired
• Social media has given curve models direct commercial leverage independent of agency relationships

How to Follow These Models in 2025

All ten models on this list maintain active social media presences. Ashley Graham, Iskra Lawrence, and Hunter McGrady in particular have built communities of millions of followers that make them genuinely influential marketing partners for brands.

Following their work on Instagram and through fashion media gives a clear picture of how curve modelling is evolving in real time. Their bookings, campaigns, and advocacy work reflect the state of the industry more accurately than any trend report.

Frequently Asked Questions

Who is the most famous curvy model in 2025?

Ashley Graham remains the most commercially successful and widely recognized curvy model in the world in 2025.

What size is considered curvy in the modelling industry?

Curve models typically wear sizes 10 to 20 US. The industry generally considers size 12 and above as plus or curve modelling territory.

Who was the first plus size model on a Sports Illustrated cover?

Ashley Graham was the first plus size model on the cover of Sports Illustrated Swimsuit in 2016.

Are curvy models accepted at high fashion runway shows?

Yes. Paloma Elsesser, Precious Lee, and Jill Kortleve have all walked for top luxury houses including Chanel, Versace, and Valentino.

Do curvy models earn the same as straight size models?

Not consistently. Pay parity remains an issue, though the most successful curve models with large social audiences command rates competitive with straight-size peers.

Which brands work most with curvy models?

Aerie, Lane Bryant, Sports Illustrated, Fenty Beauty, and an increasing number of luxury brands including Versace and Chanel now regularly book curve models.

Who is the best curvy model for fitness content?

Candice Huffine is the standout name. She combines an active competitive running career with a full modelling and advocacy presence.

Are there curvy models at Victoria’s Secret?

Yes. Victoria’s Secret relaunched its brand with a focus on body diversity and has featured plus size and curve models in its campaigns and shows since 2021.

Final Thoughts

The top 10 curvy models in 2025 represent something bigger than a list of names. They represent a permanent shift in what the fashion industry accepts, promotes, and profits from.

Each woman on this list worked to get here. They pushed into spaces that did not want them, performed at a level that could not be ignored, and built audiences that gave them commercial leverage independent of any single brand or agency.

The industry still has room to grow. But in 2025, the direction of travel is clear, and the women on this list are the ones setting it.